Apps marketing ? A modern approach

Just less than half a decade ago, no one has heard about mobile app store. But a recent forecast revealed that more than 1 billion of apps will be downloaded in per month in this year which is quite double with respect to previous year.

Apple started the app store buzz a few years ago. Since then the techno marketing-world is dwelling in app store concept. Google acquired android and started android application development market, Microsoft is in action in their marketplace, Samsung, Blackberry, and Nokia to name a few who joined in this incredible craze.

It is evident that all the big names in mobile Os have joined in app store revolution, probably the handset makers and service providers won’t let them away in future and of course e-commerce giants will give an equal importance to the mobile application development business in recent future. Therefore the marketing strategies of mobile apps will also need a big attention. The app store owners and app maker will compete to reach their target customers in a market which seems to be more volatile than software or web market. We will likely to see many acquisition, amalgamation in the mobile and software market to control the apps business. This will happen not only in the macro level but also in regional markets as mobile have a tremendous impact in native market.

Perhaps beside traditional method of marketing we will see many new and emerging methods such as social media marketing, web marketing, mobile commerce etc. iPhone application holds the lion’s share of apps store market thus making iPhone application development most significant in mobile software scenario. With a continuous innovative marketing strategy Apple will try to retain their#1 position. Blackberry enjoys a smart status in corporate world, so blackberry application development program will also emerge. It will be interesting to see how the internet giant Google and software big boss Microsoft penetrate the market in future. None the less there will be an increasing demands of app developer and app marketer as well.

Mobile application development has evolved as techno trend setter within no time and it will open other avenues of advancement in recent future. Therefore, its marketing also needs to be unique and equally innovative one. Without having a strong marketing thought it is quite impossible to have a commanding position among thousands of apps. It will be a technique which intersects technological jargons and a good sense of aesthetics.

 

K Kar is a software marketing consultant based in Kolkata, India. To know more about K Kar visit Objctsol.in.

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