Why Business Cards Still Exist

Here’s a question for business owners – why are business cards never obsolete?

While there is a proliferation and ubiquity of everything getting virtual and done online, business cards are still an essential part of any business undertaking. A business card printing is indeed a viable and important tool to have in the commercial world. Why? Because of these reasons…

They are accessible.

Not just to a particular group of people. Unlike an online card, website, or even a virtual assistant, a business card is something that everyone can have. Indeed, these printed cards are accessible to each and everyone.

Not everyone is as technical savvy or adept at joining networking associations in the internet for the simple reason that not everyone have access to the online and digital world. Although there are reportedly millions of people trying to get their hands on the iPhone 4 for example, well, not everybody is open to the technology in the 21st century. There are still a prominent number of people who don’t have a fancy phone or even rely 24/7 on the internet. That’s why handing out a printed business card to these people can potentially increase your business’ visibility and effectiveness in the marketplace.

They are easy and handy to distribute.

For one thing, printed business cards are so easy to distribute and more convenient to hand out especially at the time when you’re talking to another person who can be a prospective buyer of your product or service. For another, it is even less costly than buying the expensive iPhone or its contemporary. For many small businesses, a business card printing is therefore very ideal to have in order to cut down on costs.

They are very easy to have during networking activities as well. Just think about when you’re meeting with a potential client for the first time. It would be very awkward to tell your prospect to key in your number to their fancy phone. It would be inappropriate while you’re in the middle of conversation. Not to mention that it gets to be tiring when you do it for more than 10 or 20 of your prospects. While handing out or receiving a business card is more proficient. You get to keep their cards while you talk to them during that time and encourage them further with your benefits. You can then put their number later on in your iPhone in the comforts of your home or office.

The exchange of cards does not distract you or the other person you’re talking with while both of you put in more ideas during your conversation. Digging for your phone, asking for their contact information, and then keying in the data definitely does.

They are not only creative but also reflective of a professional image.

Whether you want to or not, you have to accept the fact that a business card just provides that image of creativity and innovativeness for the person handing them out. And not to mention that people typically look for a business card from someone professional and credible. YOU NEED TO HAVE YOUR BUSINESS CARDS. Prospective clients would be more likely accept the idea of working with you if they can actually see and feel what you can actually do for them. Do not make the mistake of passing up the opportunity to make that very first important impression.

They are part of a treasured tradition.

It is indeed something that has been in the business world for ages. And it is a shame to lose it in exchange for something as impersonal as pushing a button and transmitting electronic information over the web. It is part of the business tradition that it will take a whole lot more than the internet to get business card printing out of the picture.

For more information, you can visit this page on business cards

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