miércoles, 1 de abril de 2015

High heels of Salvatore Ferragamo

Ferragamo is famous for its high quality women’s shoes. All over the world for ladies of beauties, such as Audrey Hepburn, Sophia Rowland, Marilyn Monroe and Madonna, whose names are bright in the history of world’s film. These famous women all created a close relationship with Ferragamo shoes, which left good memories for the fashion world. Ferragamo’s accessories, such as shoes, clothes, scarves and so on all reveal a kind of elegant style. No matter how various of his design, he always believe that the equal important of practical and style. To many women, they have feet disease because of the improper shoes. Ferragamo felt very surprised and made up his mind to creat the perfect shoes for women.


Salvatore Ferragamo was born in 1898, Italy. He was the eleventh child in the fourteen children. Because of his poor family in his childhood, he had to learn to make shoes as a shoes apprentice when he was a boy. In the southern Italy, shoemaker was viewed as one of the most humble jobes. However, Ferragam was full of faith. He firmly believed that he could stand out one day when he carried forward the disparaging craft. So he was determined to create the perfect shoes that combine beautiful and practical when he was nine years old.


After his hard working, he had his own shop and made the first pair of designer shoes. From then on, he started to create his fashion empire. In 1914, Ferragamo came in America, he opened a repair shoes store with his brothers and sisters. Later on, he arrived in California. It was the time that the film industry was rapid development in California. From now on, Ferragamo has the indissoluble bond with movie. His was hailed as the special shoemaker of movie superstars. For example, the Roman sandals he designed were often appeared in the movies, including the classic “Ten Commandments”. Between the late of 40s and 50s, the Italian fashion developed rapidly. The production capacity of Ferragamo’s factory could up to three hundred and fifty pairs of shoes every day.


Many celebrities of film and television, such as Greta Garbo, Audrey Hepburn, Sophia loren, Eva veron and Marilyn Monroe all scrambled for the shoes that designed by Ferragamo. Even there was a rumour saying that Garbo once ordered 70 pairs of shoes by one time. In order to make shoes more comfortable, Ferragamo studied sole structure in the university of California. In the university, he learned the knowledge of the weight of the body how to pressure from the sole of the foot. So he worked out the shoes that added iron to strengthen shoes’ bearing.



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