Vuori launches new men’s performance apparel focusing on yoga, surf, sport and life.

Encinitas, CA (PRWEB) February 03, 2015

Founder Joe Kudla, and collaborating athlete Chris Miller, a pro skateboarder and action sports industry veteran, describe their new brand, Vuori, as a modern men’s performance line that is inspired by the coastal California lifestyle. It is an integration of yoga, surf, sport, art and life. “Vuori is functional high performance apparel that will get you through the rest of your day in style and comfort,” says key collaborator Chris Miller.

After numerous conversations on the active market Joe and Chris realized that the male customer looking for great looking performance clothing is really underserved as so many companies are focused on the women’s market. Athletes ranging from those that practice yoga, surfers, runners, climbers, and cross-fit enthusiasts all mentioned that they did not want to sacrifice style for performance but often had to choose between the two. This was the inspiration behind the brand, to create a line that was built to move and sweat in but transitioned into everyday life in a seamless way with a style that guys actually want to wear.

Vuori has assembled a great team of investors and Board of Directors that are part of the optimistic and healthy lifestyle, including musician Jason Mraz. Industry veterans, Rich Rodstein, formerly CEO of K2 and Michael Magerman, founder of Odyssey Golf are investors and will sit on the board of directors as well. Rounding out the executive team is Nikki Sakelliou, who will lead Vuori’s marketing team. Sakelliou previously lead the marketing efforts for prAna and has deep roots in the surf and skate markets, as does the rest of the creative team. Apparel designer Rebecca Bray previously lead the design efforts for RipCurl and Ashworth and the brand is currently working with newly launched creative agency, Wander and Echo.

Vuori’s Spring collection has just launched and is currently available in outdoor and surf specialty shops, high-end gyms and yoga studios as well as on-line.

ABOUT VUORI CLOTHING

Vuori is a new perspective on men’s performance apparel inspired by the coastal California lifestyle; an integration of yoga, surf, sport, art and music. The product is built to move and sweat in, yet styled for life.

For more information contact nsakelliou(at)vuoriclothing(dot)com. For inspiration visit http://ift.tt/1abzfBP __title__ integrated performance]

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